Lionel Messi, Adidas and how Mohamed Salah is winning off the pitch

Mohamed Salah is endorsed. He’s endorsed by millions of Egyptians. He's endorsed by Liverpool’s international following too. And it is not hard at all to see why – with his goalscoring ability and universal reach – Salah is fast becoming one of the …
Lionel Messi, Adidas and how Mohamed Salah is winning off the pitch