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As Amazon and Temu push into Africa, Jumia retreats to core markets

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  • As Amazon and Temu push into Africa, Jumia retreats to core markets

Nov 20

… markets—namely Nigeria, Egypt, Kenya, Morocco, Algeria, Ghana, … African countries, including Nigeria, Kenya, Egypt, and South Africa … a broad ecosystem that includes logistics, payments, travel booking, … plus incentives like free shipping, easy returns, and …
As Amazon and Temu push into Africa, Jumia retreats to core markets

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